Vogue Business asks what “handmade” actually means, and whether the label still tells consumers anything, now that brands are reaching for craft language to stand apart in an AI-driven market. Janhavi Dave, Advisor at HomeNet International, explains that a garment made entirely by hand, from spinning to stitching, would be prohibitively expensive. Some machine involvement is reasonable, she says, but simply using your hands to operate a machine doesn’t make a product handmade. She also points to the people the term tends to obscure: home-based workers, 95% of them women, often separated from brands by as many as seven intermediaries.